My understanding is that google lets anyone freely use chromium, and chrome is just their flavour of chromium with google services integrated ontop of it. Microsoft took chromium and sprinkled ai-enhanced microsoft flavours on top to make edge, which doesn't look like a monopoly. Presumably, microsoft is able to use windows to push edge, and use edge to push bing. If chrome was sold and had the google integration removed I would switch to a vanilla chromium.
I see some argument for google paying firefox to be the default search engine, but is that worse than firefox not existing at all?
In terms of search engines, I think there's just a lack of good competition. The search engines I'm aware of are:
Google: Just works. The only problem is you need to add "reddit" to most searches to get actual real, human-written non-seospam text, but I doubt that's unique to just google.
Bing: I'm greeted with an uncomfortably flashy layout shift, a page full of american news and some popup about AI. They also cover up and censor for the CCP.
Kagi: Their website is literally broken right now and I can't even see the pricing or other pages. I tried safari, chrome, firefox and edge, the hamburger menu doesn't open. Ultimately though, nobody except the kind of audience on HN is going to pay for it. If I told anyone else about a search engine that costs $16/month to use, I'm sure they'd think i'm joking, irregardless of how good it may be.
Yandex: Good for the reverse image searching, but otherwise probably not good to use.
Most of this article is ads, and it's paywalled so I can only read the first couple sentences, so if this is addressed in it I apologise.