> Google's custom silicon: the long road ahead
Oh yes, a very looonnnggg road ahead. Where apple has an history of hardware manufacturer and software development, Google is an advertisement company with software development.
They are absolutely not fit to the task, you don't make a new processor just like that or then you borrow one from Samsung and make little modifications but it's not the same thing. We've seen the result with pixel phones missing calls a lot, having bad thermals, and lack of signal.
It took them 3 phone (pixel 6 to pixel 9) to finally somewhat fix the antenna issue, but even then it's still not as good as less expensive phone.
When apple had the antenna gate, they fixed it in the next generation because they know how to work on these things. I believe if Google wasn't able to fix it for 3 generations, it's not the lack of time or resource but they just don't know how to work on hardware and its not going to change anytime soon.
They should rather stick on software and ads.