While the technology may be advantageous, it seems weird to write a whole article about it without mentioning the obvious solution: Just Heat The Battery. It's true that many early EVs (and most non-Teslas even today) don't ship with battery thermal management. But they won't be getting new battery chemistry either.
This is one of those Great New Technology items that smells like a failure simply because it's not competing with the thing the designers think it is. It's not enough for this to beat a cold battery with a performance delta ("5x", per the article) that would justify its additional cost. It has to beat a battery with a garden variety heat pump attached, which is a much (much) lower cost barrier.