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It was falling behind. The dodgy stores were getting more creative and Fakespot needed to play catch up.

You've got stores that would include a $5-$20 coupon/gift card in the item in exchange for a positive review. Sure, this didn't 1:1 translate but if a user did it would look like a legitimate review.

You've got a plethora of LLMs out there just itching to GENERATE.

Then an expensive option I was suprised happened - I bought a Dyson clone vacuum cleaner off of Amazon. A few weeks later, the company emailed me and said 'We have a new model. Buy that one, leave a review, we'll refund the purchase'. So I did it. This happened about 10 more times in 2024. My outdoor shed is entirely stick vacuums.

Feel a bit dirty doing it but that's ok I've got 12 vacuums that can clean my conscience.

I think Fakespot would have difficulty with all 3 of these scenarios.

I did search around looking for alternatives and the landscape isn't great. There's ReviewMeta.com which doesn't work 100% of the time and is no longer actively maintained as far as I can tell.

TheReviewIndex.com I didn't find to be very helpful, as it doesn't index all products and sometimes just refuses to check on listings you ask it to. It seems to have some kind of subscription model, but they don't list the price and offer some kind of enterprise model that doesn't sound like it has anything to do with checking reviews.

SearchBestSellers.com isn't for checking individual products, but it will show you the top sellers for each category so you can get an idea of what could be good in the category you're looking for

Camelcamelcamel.com is a price watch tool that will also show you some historical info on a product & notify you if you sign up and want to be emailed when a price drop occurs

There are a few others on AlternativeTo that weren't there the last time I checked. https://alternativeto.net/software/fakespot/

On Reddit, some people were mentioning alternatives, including asking ChatGPT about the product and it might have some kinda helpful advice, but nothing like Fakespot offered. https://www.reddit.com/r/firefox/comments/1ktm4g4/now_that_f...

If you use something else, have found a good alternative or a particular prompt you've tried in your favorite LLM to get info on an Amazon product, let us know!

> Mozilla couldn't find a sustainable business model for Fakespot despite its popularity

I don't know if it's fair for me to armchair quarterback, but still - what was their business model when they decided to do the acquisition? From the outside looking in barely did anything whatsoever.

I browse Amazon using Firefox extremely often and I don't recall seeing any helper UI pop up. Even so, what would have been their strategy to monetize me? User data? Commissions? Some kind of Mozilla+ subscription?

I love FF and cheer Mozilla on where I can, but honestly these decisions are inscrutable.

For the unfamiliar, Fakespot was a browser extension that flagged suspicious product reviews on sites like Amazon. Mozilla bought it just two years ago and integrated it directly into Firefox as their "Review Checker" feature. Today, to my dismay, they're sunsetting it. As someone building in this space, I wrote about Fakespot's history, the problem it solved, and why we need sustainable alternatives.

I sell books on Amazon.com through their KDP Direct platform, and I have one book with two different covers; each is its own "book" in their catalog. FakeSpot repeatedly marked reviews I knew were valid as fake; I knew this based on the fact that the same reviewer reviewed the "other" book and that review was NOT flagged as fake. And this happened multiple times, and sometimes the wording of the two reviews were different. Further investigation showed FakeSpot had rather a poor reputation overall due to too many false positives. Good riddance, as far as I'm concerned.

With removal of reviews that the seller doesn't like, there's really no point to taking Amazon's star ratings or reviews seriously. It's all a big lie.

Me and my partner just don't trust any reviews any more. Blogged about it here:

https://johnnydecimal.com/20-29-communication/22-blog/22.00....

So you know what we do now? Ignore the overall rating: it's worthless. Instead, go directly to the 1*. They're the only true indicator of a product/place/service.

I'm not saying take them all at face value. You still have to put in some work. But all the data is in the one-stars.

Discussion (1222 points, 1 month ago, 761 comments) https://news.ycombinator.com/item?id=44063662

(62 points, 27 days ago, 15 comments) https://news.ycombinator.com/item?id=44184974

"Mozilla couldn't find a sustainable model" seems to be a recurring theme.

Some online retailers (such as galaxus for those in Europe) include return statistics on the sale page against comparison brands as well as price history graphs. This helps stamp out two of the core complaints about amazon: fake reviews and fraudulent discounts.

مشک آن است که خود ببوید نه آنکه عطار بگوید

“Musk is that which smells by itself, not what the perfumer says (about it).”

This line is from Saadi Shirazi, the classical Persian poet which has become a proverb in Persian speaking world. Reviews are at this point what the seller wants you to read.

As long as Amazon is the seller, and host of the reviews there is no way to trust Amazon would be fair in hosting those reviews.

The only way to know about a product is to read about it elsewhere like New York Times which is not selling the product themselves.

There's a discoverability problem with this tool because I've never heard of Fakespot or Mozilla Review Checker until today.

> Mozilla integrated Fakespot's technology directly into Firefox as the "Mozilla Review Checker" feature, making it easier than ever for users to verify product reviews without installing separate extensions.

If it was integrated directly into Firefox, it's funny that I don't recall ever seeing it. I wonder if it gets disabled if you set your security and privacy settings too high, or if you use the Firefox ESR versions (Extended Support Release).

Did Fakespot work? I can't see how it would stand a chance against LLM generated reviews without even having the log (keystroke?) data that Amazon does.

Fakespot paved the way — respect to 9 years of helping shoppers stay informed. At FakeFind, we’re building on that mission with AI that digs even deeper into review authenticity across Amazon, Walmart, eBay, and more. The fight against fake reviews isn’t over. If your interested: https://fakefind.ai

I saw an instagram ad the other day offering to buy established Reddit accounts, presumably so that can post fake reviews.

I also got offered some money over telegram to review a hotel from a large chain and leave a positive review.

My own form of Amazon punishment for allowing fake reviews is to send back their falsely reviewed crap on their own dime. If they want to save $$ they should clean up the review process.

Their privacy policy / licence allowed collection of passwords and whatnot. Copying from older comment https://news.ycombinator.com/item?id=38204923

https://www.fakespot.com/privacy-policy

Look at Section 2B

  B. Personal Information Collected Automatically
  We may collect personal information automatically when you use our Services.

  Automatic Collection of Personal Information.

  We may collect the following information automatically when you use our Services:
  Contact Information:
  Your email address
  Identifiers:
  User ID: Such as screen name, handle, account ID, or other user- or account-level ID that can be used to identify a particular user or account. This information could be provided via your Fakespot account, Apple ID, Google Account, or other accounts you may use on the Services. User ID also includes your account password, other credentials, security questions, and confirmation codes.

  Device ID: Your device information which includes, but is not limited to, information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

  Usage Data:
  Product Interaction: How you interact with our Services and what features you use within the Services, including Fakespot’s sort bar, highlights, review grade, seller ratings, alternative sellers, settings and popups.

  Other Usage Data: Individual web pages or products that you view, what websites or search terms referred you to the Service, and other information about how you interact with the Service.

  Browser Information: Information your internet browser provides when you access and use our Services.

  Application Search History: Information you provide when you perform searches in our Services.

  Purchase Information: Your purchase history or purchase tendencies which we may use to recommend better products and sellers.

  Location Information. We may collect your location information, such as geolocation based on your IP address in connection with your use of our Services.

  Publicly Available Information. In providing our Services we may collect data (including personal information such as profile names of reviewers) that is made publicly available via the internet on the websites analyzed and crawled by our Services.

I've never even heard of it, yet it was acquired by Mozilla? Seems like the problem is right in front of them; they didn't really try.

There is one clear route to solving this problem and I already pay money to get it, it's an independent third party consumer review site.

They are good at objectively evaluating consumer products, they simply buy all the main models of a thing and review them all. I trust them (which is very important in this space). I happily pay for this service.

AI has made it completely impossible to detect fake reviews now, so it would have died naturally. Amazon (and other retailers) has the access to heuristics on their end that could help with fake review detection that fakespot doesn't, but it's likely a very low priority for them (if it is one at all)

This is so odd. Firefox is my primary browser and this is the very first time I have ever even heard the name Fakespot.

Amazon is pretty much Aliexpress now (and Temu in some cases). With bit of a markup on the price.

As most humans are afraid to be against the consensus of the room, fake reviews and sentiment seeding is extremely effective against the general population. Also note that bad actors use it to create bad sentiment to it's competitors.

Anyone in the know care to sum up / list alternatives?

Reading reviews for the thing you are buying on the platform that you are buying it sounds a bit sketchy anyway.

Searching the product and reading about it from different review sites seems more reliable. Also can combine this with marketplace reviews considering reliability.

If there is no review than have to trust the brand and if there is no brand then it is a gamble

Could you fund this via a firm that litigated under consumer protection laws?

Do you even need Fakespot anymore for Amazon? I think we can fairly assume that whatever is purchased on that platform will be junk. I rarely purchase anything from Amazon these days except protein bars or items I treat as disposable. More often than not, when I order legitimate items, I get either counterfeit items or previously refunded items that are certainly not in "new" condition. I go into actual stores these days for any serious purchases.

I really loved their plugin.

Still working for me, but I see the notice on their page. I assume it'll go dark at the end of the day.

I think by now I have quickly learnt that they can just read all the worst reviews and see if they can: 1. put up with the drawbacks, 2. see how frequent manufacturing defects are. 5* reviews are only useful if they upload real images.

9 years? I could have sworn I saw it in 2015, maybe even 2014.

Do we need to start a killedbymozilla.com?

This shutdown feels like another case of "big org can't monetize, so good idea gets shelved"

Sadly, chalk up a victory for enshittification. I was a Firefox fax, now mostly use DuckDuckGo. Doesn't most of Mozilla's funding come from Google?