> We're tired of oversized, impractical trucks designed for show over substance.
I wonder if Telo is attempting to define a new category. Substance in a truck, in my lived opinion, is about utility. Towing capacity, ruggedness, ability to go (very) off road. An electric power train shows promise, but is limited by infra.
If that’s not the target, then maybe it’s a different target, such as San Francisco residents where space is limited and a slight nod to utility is adequate.
Further down the peninsula, and specifically in the Santa Cruz mountains, this is less interesting. I can’t imagine this for outdoor (e.g. mountain biking) or project oriented (e.g. landscaping) people.
So back to the top: if they’re marketing substance over show, maybe they’re really marketing to people who desire show over substance.
Edit: let me also throw in my drive down to the bottom tip of Baja a few months ago. The roads were rough in places, and I definitely went off road to reach some interesting places. It reminded me of some rough terrain and roads in Wyoming and Oklahoma - truck states. Without big wheels and tough suspension - I wouldn’t take a Telo.