Statutory private rights-of-action are devastating to companies on major breaches like this because it entitles large payouts. I'm all for statutory fines, because so many of these things require other means to get payouts (e.g. tort law) which benefits lawyers and settlements much more than statutory payouts do.
IIRC, this is what caused those huge payouts on the biometrics from Facebook and Google who didn't pay proper attention to per-state laws.
I'm assuming they are only tracking obvious third-party data escapes here (e.g. page includes off-domain JavaScript) rather than the less-obvious route here where the first-party receives the data and then shuffles it off to an outside party on the back-end.