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A while ago I noticed something unexpected: I asked ChatGPT a question in my niche and it mentioned my website. No ads, no backlinks, and it doesn’t rank high on Google. But the model still used it as a reference.

That made me wonder how it got there. So I started experimenting. I tested different prompts, rewrote wording on my site, compared how ChatGPT, Claude, Gemini, Kimi, DeepSeek, etc. responded, and tracked when my site did or didn’t get surfaced.

It kept happening. Which led me to a realization:

Search engine ranking is no longer the only path to being “found.” We’re entering a world where visibility also depends on how AI models internalize and reference your content.

So I built AIO: a tool to measure and improve “AI visibility.”

If you're curious:

whether AI is already referencing your site,

how different models perceive your niche,

or how to improve discoverability without traditional SEO tactics,

I’d appreciate your feedback, critiques, and skepticism.

Happy to answer technical questions in the thread.

Super interesting shift we’ve optimized for Google for 20 years, but no one’s been optimizing for AI models yet. AIO might be the first real step in that direction.

This is fascinating. It really feels like AI visibility could become the new SEO frontieroptimizig not for search engne but for AI models.

Love the idea. Curious if you’ve noticed differences between how ChatGPT and other models (like Claude or Gemini) reference sites? That data could be gold.