A while ago I noticed something unexpected: I asked ChatGPT a question in my niche and it mentioned my website. No ads, no backlinks, and it doesn’t rank high on Google. But the model still used it as a reference.
That made me wonder how it got there. So I started experimenting. I tested different prompts, rewrote wording on my site, compared how ChatGPT, Claude, Gemini, Kimi, DeepSeek, etc. responded, and tracked when my site did or didn’t get surfaced.
It kept happening. Which led me to a realization:
Search engine ranking is no longer the only path to being “found.”
We’re entering a world where visibility also depends on how AI models internalize and reference your content.
So I built AIO: a tool to measure and improve “AI visibility.”
If you're curious:
whether AI is already referencing your site,
how different models perceive your niche,
or how to improve discoverability without traditional SEO tactics,
I’d appreciate your feedback, critiques, and skepticism.
Happy to answer technical questions in the thread.