By existing as part of Google results, AI Search makes them the least reliable search engine of all. Just to show an example I have searched for organically today with Kagi that I tried with Google for a quick real world test, looking for the exact 0-100kph times of the Honda Pan European ST1100, I got a result of 12-13 seconds, which isn't even in the correct stratosphere (roughly around 4sec), nor anywhere in the linked sources the model claims to rely on:
https://share.google/aimode/Ui8yap74zlHzmBL5WNo matter the model, AI Overview/Results in Google are just hallucinated nonsense, only providing roughly equivalent information to what is in the linked sources as a coincidence, rather than due to actually relying on them.
Whether DuckDuckGo, Kagi, Ecosia or anything else, they are all objectively and verifiably better search engines than Google as of today.
This isn't new either, nor has it gotten better. AI Overview has been and continues to be a mess that makes it very clear to me anyone claiming Google is still the "best" search engine results wise is lying to themselves. Anyone saying Google search in 2025 is good or even usable is objectively and verifiably wrong and claiming DDG or Kagi offer less usable results is equally unfounded.
Either fix your models finally so they adhere to and properly quote sources like your competitors somehow manage or, preferably, stop forcing this into search.