Hi HN,
I’m building Moondala, a social e-commerce platform based on a simple idea:
the people who help grow a platform should share in the value it creates.
Instead of ads or influencer payouts, Moondala shares a fixed portion of each
transaction fee with users through a referral tree (up to multiple levels).
When someone you invite makes a purchase, commissions are distributed
automatically — no content creation, no promotion requirements.
Shops don’t pay for ads. Products are shown in users’ “mall” based on matching
interests and profiles, not bidding or ranking systems.
I’m a solo founder with a full working stack (user app, shop app, admin app).
Right now I’m focused on validating whether this incentive model makes sense
long-term and what edge cases I’m missing (fraud, incentives, UX clarity).
I’d really appreciate feedback from people who’ve built marketplaces,
payment systems, or referral mechanics:
– What would you worry about first?
– What would break at scale?
– Is this something you’d personally use?
Thanks for reading.
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